Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Marketing for Hospitality and Tourism, Global Edition ,8th edition::9781292363523
€43,99
- SKU:
- 9781292363523
- ecomProductType:
- Vitalsource
- edition:
- 8
- copyright:
- 2021
- authors:
- Philip Kotler , John Bowen , James Makens , Seyhmus Baloglu
- publicationDate:
- 2021-05-10
- publishedBy:
- Pearson
- programPPID:
- P200000004657
- duration:
- Lifetime
- skuType:
- ISBN
- language:
- EN
- BcType:
- Product