Marketing for Hospitality and Tourism, Global Edition ,8th edition::9781292363523

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SKU:
9781292363523
ecomProductType:
Vitalsource
edition:
8
copyright:
2021
authors:
Philip Kotler , John Bowen , James Makens , Seyhmus Baloglu
publicationDate:
2021-05-10
publishedBy:
Pearson
programPPID:
P200000004657
duration:
Lifetime
skuType:
ISBN
language:
EN
BcType:
Product
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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.